Traditional agencies are excellent at delivering long-term projects, delivering results that are known for having a costly and arduous process involving more people in the same development. However, most agencies do not have a core business methodology that develops products in an agile manner, finishing projects in the short term.
When it comes to digital product development, where the end result is often unknown, the customer relationship must adapt by creating a different way of approaching the product, validating tests with users, and expanding support and maintenance.